our story.
“When we talk about good moments that lead to lasting memories, what we mean is We Want people smiling. we want people happy.”
Solo Brands is underpinned by the Solo Stove brand, which was founded in 2011 by two brothers seeking to bring family together in the outdoors. By combining their passion for e-commerce with their love of the outdoors, they created a digitally-native platform anchored by the revolutionary Solo Stove Lite (“Lite”), an ultralight and portable backpacking camp stove that does not require synthetic fuel and can boil water in under 10 minutes using just twigs, sticks, and leaves found outside. The Lite was our first disruptive DTC product offering, but its success has been outdone by Solo Stove’s iconic, stainless steel, virtually smokeless fire pits, that created a new product category that continues to bring together a loyal community of enthusiasts who power our brands and platform to this day.
In 2018, John Merris joined Solo Stove as its President and CEO. Under his direction over the last three years Solo Stove has grown exponentially. Solo Stove’s rapid growth is driven by, and allows for, significant investment into its e-commerce platform, new product launches, talented employees, targeted and more sophisticated marketing, and a strategic supply chain allowing for rapid design, development, launch, and delivery of products. Solo Stove’s infrastructure allows us to deliver exceptional customer experience which we believe is fundamental to delivering sustainable growth. In 2021, Solo Stove acquired additional lifestyle brands poised for growth, and, in doing so, created Solo Brands.
Enter Solo Brands.
We created Solo Brands with a vision for a different approach to direct-to-consumer brand building. One focused on beloved brands with authentically-lived values that are fundamentally built to last. Our brands are profitable, growing, and, most importantly, are built by and for a passionate community of evangelists. In turn, our brands give back to their community by systematically donating a portion of their profits in pursuit of making the world a better place.
In seeking to build the next generation of branded digital commerce, we leverage our platform to equip our brands with best-in-class DTC expertise and technology which enables them to expand their passionate and ever-growing communities. Simultaneously, we optimize the operations of the brands within our portfolio to enable more efficient shipping, higher quality manufacturing, and unified and consistent back office functions. As each brand innovates and grows in its own right, we leverage learnings throughout to enhance the platform and ensure we’re offering the latest in best-in-class digital experiences across our websites, social media & marketing platforms. We also implement high quality data architecture to enable our brands to learn more about their customers’ needs in order to better serve them. And, of course, then we get the heck outta the way and let our incredible teams of creative, passionate, and hard-working brand-builders continue to surprise and delight their customers with ingenious products, inspiring brands, and unforgettable moments.
